iYogi Insights Research on Why Parents Are in Favor of iPad

A new research enlightens how Apple’s iPad is a lot more than just a business tool, a tech toy of geeks, a delicious multimedia device for entertainment and work. It is a secret parenting tool of parents, of late. This survey has been conducted by iYogi Insights that suggests that parents are now willing to allow kids spend time in iPad – that too as much as 33 percents. Hence, is iPad a fast becoming new secret parenting tool? This new survey by iYogi has presented with recent views of parents why they are favoring in raising their kids. Thus, this iYogi Insights research would open up eyes of parents who are still disapproving iPad to their parents and have been dead against schools incorporating iPad to the classroom studies.

Why do parents say “I Do!” to iPad for their kids?
iYogi Insights has conducted a study by interacting with subscribers across the world. iYogi has around millions of customers from ten different countries across the world and it is among the largest in the tech support industry. With frequent interaction with their subscribers, iYogi endeavors to delve deeper in their lives to understand how technology and devices influence their lifestyle. iPad is one of those connected devices along with computers which are covered under iYogi’s tech support service. While providing tech support service and observing their pattern of using iPad, iYogi has created an infographic and data on how parents are using iPad as a parenting tool. And here it is.

According to iYogi Insights’ study on iPad, around 33% parents are in favor of giving iPad to their kids. There are several reasons why parents agree with the educational benefits of iPad –

• Apple has ventured into textbooks, apps, special iTunes U apps for K-12 to college students. 
• Apple has also developed a screen reader which comes with playback support in order to cater to kids with vision impairment, hearing impairment and other physical disabilities and learning difficulties. 
• On top of these onboard tools and features, galore educational apps, games, e-books and interactive books for kids are available on iTunes App Store. Parents are now willing to invest in substantial time and money to explore and download such iPad ready content to make learning interesting and easier for kids.     
• iPad is also a gateway to Internet access. Kids can use iPad to download and get information to complete their homework, download e-books, educational games 
• Kids can use iPad to check out educational websites for practicing math, improving writing skills, calligraphy among others. 

Are parents ready to spend money for iPad downloads?
No wonder why parents are okay with buying this relatively expensive gadget and spending in downloading a slew of kids focused content on iPad. iYogi Insights’ research suggests that –

• 92% parents approve kids to use iPad as a homework tool and 88% of among those parents have kids who score well in school.
• Parents are now okay with spending $14 in a month on subscriptions and download of iPad content.
• Around 80% parents are willing to spend money in downloading games and e-books on iPad. However, iYogi Insights has shown that parents are not much in favor of allowing their kids to download music and videos on iPad.  

iYogi Insights’ study on parents’ view on iPad also shows that 57 percent parents are using iPad in order to keep their kids busy with the device when they are out for shopping, at a restaurant, or when they just want to relax at home. Parents benefit from kids’ obsession with this plush toy and various games on iPad in order to find time of their own and keep kids under control. Many parents give iPad to their kids when to prevent kids frequently asking “are we there yet” and keep their focus on the road on road trips. Apps like LunchBox, Little Things, Paper Toss are classic favorite apps of parents to keep their kids engrossed in iPad during car drives.  

Moms or dads – who support iPad more for kids?
Though 33 percent in this study by iYogi is relatively a smaller number than the number of parents who have disapproved iPad for kids, but, both genders are in equal agreement in this regard. iYogi Insights has claimed that both moms and dads have shown equal favor in buying  iPad for their children. Not only that, they have shown considerable interest in spending money for downloading kid-friendly content on their kids’ iPad devices. However, majority of moms are in favor of iPad (56%) than dads (47%).

Parents have also agreed to allow two hours of screen-time on iPad, on daily basis, for their kids. iYogi Insights has also suggested that such willing parents and children with fondness for iPad could be the early adopters of educational tools and software that Apple is endorsing.

What type of content parents approve on iPad for kids?
iYogi Insights suggests that parents who are willing to buy iPad have expressed considerably generous spending on download of content. They have agreed to spend an average monthly spending of $14 on downloading games, e-books, apps, music, videos and movies on iPad for their kids. Considering the price of most of the games on iPad that range from as low as 99 cents for Where’s My Water and Ice range, $2.99 for Fruit Ninja, $4.99 for World of Goo, $9.99 for FIFA 12 HD. Among monthly $14, most of the parents have agreed to games, apps, e-books as compared to music and video content. Here is a figurative analysis of what parents mostly approve their kids to watch and what they are unlikely –

• 82% of parents favor games and apps
• 81% have given their nods for e-books
• 60% have allowed music content 
• Only 52% have given consent for videos and movies. 

iYogi Insights’ research has shown that among those parents who are against buying iPad for kids, are in favor of buying any other mobile device such as notebook, netbooks, Kindle, an iPod or any other MP3 player, iPhone or any other Smartphone. So, why do you think these parents agreeing on other mobile devices are unwilling to buy iPad? Will you buy an iPad for your kids? Write us your comment.

Is Freemium Business Model The New Success Mantra?

Over the years, ‘Freemuim’ have evolved out as a new business tool to help manufacturers and service providers earn a fortune. The word ‘freemium’ comes from the words free and premium. It describes a business model where you give away a part of the main product free and then sell premium products. This not only gives customers a freedom to try out a new product or service, but also improves awareness and trust about the product.

A new study published by iYogi Insights show some interesting statistics about customer’s behavior and the success rate of Freemium products as compared to paid products. The online survey by iYogi Insights gives a better picture about an average American consumer, using technology in all aspects of his life. The survey had 2,002 respondents share their experience of Freemium products or services.

One of the most important findings of the survey is the change in consumer behavior, with the rise of internet usage.  With new technologies coming up every day, consumers are not comfortable to pay their hard-earned money for each product. Freemium offers a unique way to help customers delve deeper into the understanding of the new products or service. The research proves that Freemium products give manufacturers and service providers their first traction in the market.

What is the Freemium buzz all about?

Freemium provides a medium to introduce a new product or service in the market. It involves offering a basic version of the product or service to the customers for free, but charging for the premium service that is meant for long-term use. It gives new products a niche to carve out their future in the market and helps manufacturers and service providers benchmark their products and services.

Here’s a quantitative analysis of the research conducted by iYogi Insights team:

• 100% customers agreed to the use of Freemium products or services.
• 42% users subscribed to the product or service after experiencing it.
• First-time users show higher conversion rates after using the Freemium product.
• 39% agreed to have experienced free one-on-one consultation with experts in energy saving, nutrition and fitness, lasix surgery, and career consultation.
• About 60% customers agreed to have experienced iYogi tech support as their first Freemium consultation with a technology expert.

Freemium products give customers a chance to put value to the product. It’s their decision-maker. iYogi Insights research highlights a very important point – “Your confidence in your product to be able to offer it for free, speaks volumes in its favor.” 

Should you consider freebies?

Of course, why not? Who doesn’t like a free version game on their Smartphone, a sample of the newly launched perfume, or a support service that is being offered for free? There are endless examples of Freemium products and services that offer superior value to their customers. Google is the finest example of a service that is being offered for free. Freemiums like LinkedIn and SlideShare offer excellent restricted-features service for free. However, they offer Pro versions for high-end customers. Similarly, CyberScrub offers free-trial period based Freemiums. Through this, they convert their free customers to the paid ones.

Is Freemium the decision-maker?

Yes, it is. Freemiums create happy-to pay customers. Through Freemiums, customers are able to unlock the value of a product and are, in most of the cases, convinced to buy the product. It gives the customers a level of confidence while buying the product and proves to be a stepping stone in the revenue generation path. As it is rightly said, “The way to get a million people to pay is to get a billion people to begin using your product.”

According to the research conducted by iYogi Insights team, there was an upsurge in the overall conversion rate after the introduction of Freemiums. The statistics are as follows:

• Entertainment proved to be the king. Movies and videos experienced an overall 65% conversion rate.
• 41% customers found cloud-based services to be useful and were willing to pay for these services.
• About 34% customers are willing to pay for products that help them optimize their day-to-day productivity.
• With an overall 100% experience rate, 37% people are willing to pay for security software for better  protection against viruses and other security threats.
• 30% music lovers agreed to pay for the paid product after trying out their freebies.
• VOIP services attracted a 41% conversion rate through their Freemium products.
• Among others, data backup service experienced about 46% conversion while new-age games attracted 26% conversion.

Will Freemium stay or fade away?

If it can’t sell for free, it can’t sell at all. The benefits of freebies on the users as well as on the company or service provider cannot be ignored. The end results are mutually dependent. While on one hand, Freemiums provide users a certain level of confidence in the new product; they offer better conversion rates to the companies and service providers. Nearly 60% respondents agreed to have experienced the benefits of free one-to-one advice session with an iYogi expert. This clearly shows the power of Freemium in creating customers. Freemiums are much more than just being a marketing strategy. They provide better results when compared to advertising the product through campaigns or word-of-mouth. Freemiums give users a chance to come back for the free product, finally turning them to a customer who is happy to pay for the product or the service.

Have you ever experienced a free product or service and were finally convinced to buy it? Was the end product similar to the free one? Did the Freemium service work for you? Share your experience with us to discover the other side of Freemium business model.